We build the systems.
You own the growth.
Custom software, AI automation and digital marketing
working together to create
real business growth.
The same thing is broken on both sides of an advertisement.
Rankings are bought.
"Best business bank account" results are a rate card wearing an editorial costume. Whoever pays the most ranks the highest — and the reader never finds out. The buyer has no honest signal.
Measurement is broken in the mirror image.
Google counts form fills, not customers. The seller optimises toward the wrong thing, pays more each month, and never finds out. The seller has no honest signal either.
Claudphic builds products that put an honest signal back on both sides of that transaction.
Two products. One broken system. Both ends covered.
Two products,
honestly described.
Deliberately specific about geography. One vertical, one market, done properly, before the next.
Unfiltered Choice
An independent comparison platform for business finance — banking, payments and payroll — where rankings are scored against a published rubric, never a rate card.
- Rubric-scored, independent comparisons
- No pay-to-rank. Rankings are never for sale
- Published methodology & disclosed revenue
Claudphic Ads
A lead CRM with ad attribution and offline conversion upload — closing the loop between the ad click and the paying customer, for Google Ads and Meta.
- Track every lead from click to customer
- Offline conversion upload — Google Ads & Meta CAPI
- Teach the algorithm to hunt buyers, not form-fillers
Claudphic Ads is a Claudphic product.
built & operated in-house
US media · India software
honest signals, both sides
ever sold. Ever.
Principles you can point at evidence for.
We go deep before we go wide.
Finance-only on Unfiltered Choice. India-only on Claudphic Ads. One vertical, one market, done properly — then the next.
We build in-house.
Both products are designed, built and operated end-to-end by the founder. No outsourced core, no white-label anything.
We publish our methods.
Unfiltered Choice publishes its scoring rubric. Claudphic publishes its ownership structure. If a method can't survive publication, it isn't used.
We disclose what we earn and how.
Affiliate revenue, subscriptions, who owns what — written down, in public, on the page where it matters.
"Does it put an honest signal into a decision that currently has a corrupted one?"
Written on the wall. It is the entire strategic value of having a position.
We publish who owns what.
Claudphic owns both an independent comparison publication and an advertising-technology product. That could be a conflict — so instead of hiding it, we wrote the rules down and published them. No competitor at our stage does this.
⛨ The conflicts policy is publicClaudphic Ads never advertises on Unfiltered Choice.
Not a banner, not a mention, not a "recommended tool" slot. Ever.
Unfiltered Choice never ranks a category Claudphic Ads competes in.
If a CRM comparison ever launches, Claudphic Ads is excluded by written policy — published on the page.
Separate channels, separate operations.
Independent contact channels and editorial operations for the media property.
A published conflicts-of-interest policy.
Names Claudphic Ads specifically. States the rules above. Includes who to contact about a suspected conflict, and the correction policy.
Two arms, growing from one thesis.
Properties that help people decide.
Independent by name, endorsed in the footer only. Never "Claudphic anything."
Tools that show businesses what worked.
Every product carries the Claudphic name. A coherent family, not scattered apps.
No dates. Roadmaps with dates are promises to strangers — we'd rather ship, then tell you.
One founder. Says so.
A single-founder company that says so is more credible than a company that implies a team it doesn't have.
Claudphic is designed, built and operated end-to-end by its founder — the research, the code, the design, the writing. That's not a limitation to be hidden; it's how both products stay coherent with the thesis. You will never read "our team of experts" on any Claudphic property.
Questions people actually ask first.
What is Claudphic?
What products does Claudphic own?
Is Unfiltered Choice really independent if Claudphic also owns an ad-tech product?
Is Claudphic a software development agency?
Where is Claudphic based?
How do I contact Claudphic?
Something not answered here? Get in touch
The signal is honest here.
Partners, platforms, press, or a suspected conflict of interest — one address, on our own domain, answered by a human.
Gurugram, India · We reply within two working days